Polaroid announced the return of the classic Polaroid instant film camera with the PIC 1000 and the new 3”x4” Instant Camera that features 12-megapixels and a built-in ZINK Printer that produces 3”x4” ZINK photos instantly.
The PIC 1000 is a modern version of the Polaroid OneStep camera and uses classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The PIC 1000 will also come in a range of fun colors.
The 3”x4” Instant Camera uses the ZINK Zero Ink Printing Technology to print full-color images without ink cartridges, ribbons, or toner using ZINK Paper, an advanced composite material with embedded dye crystals. Users can snap, print and share images immediately without having to connect to a computer and can view and crop images on the camera before they print and select from a range of borders, from borderless to the classic Polaroid frame.
Polaroid PIC 1000 Instant Film Camera and 3”x4” Instant Digital Camera Press Release
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Wow – this is a big deal. Or is it? To be honest, I’m not sure. It looks like a classic Polaroid One Step. But will the art photographers love it? Can you scribe on the film? Does it develop slowly like the old Polaroid film or does it come out of the camera already devleoped? I think the success of this camera depends on the artistic applications. If you can’t manipulate the prints, then it might appeal to hipsters who just want a Polaroid as a fashion accessory. But for the real artists, the Polaroid was always about the low tech look and the ability to scribe and otherwise manipulate of the prints. Does anyone know more? Did anyone see this in person at CES? I’d like to know more.
I’ve been hearing about and seeing various stories regarding the re-introduction of Instant Photography since Spring 2009.
Fujifilm even introduced a new camera and film this past year. http://www.photographyreview.com/reviews/blog/fujifilm-instax-mini-7s-instant-camera/
There’s a market among a certain age group in the European market and club scene, thus the naming of Lady GaGa as the ‘Creative Director’ . . .
It could be hype, but there is lots of money and P.R. time being spent on this product/concept.