NIKON’S NEW COOLPIX S210, IS REMARKABLY SLIM, AND RAZOR SHARP
The COOLPIX S210 Combines an Elegant Design with Functional Beauty

MELVILLE, NY (Jan. 28, 2008) – Nikon is pleased to introduce the new COOLPIX S210 to its Style Series line of compact digital cameras. The super thin, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a slim, quality-crafted aluminum body. The S210’s slim, elegant camera design comes in an array of color options, and delivers high performance and ease-of-operation.

“With the COOLPIX S210, Nikon has created an affordable compact camera that boasts both style and power” says Bill Giordano, General Manager, marketing, COOLPIX for Nikon Inc. “The gentle contours of the S210’s small camera body will fit comfortably in the user’s hand providing greater mobility. Adding to the camera’s style, the S210 will come in an array of fashionable colors that are sure to excite the style-savvy consumer who is looking for an eye-catching camera that takes stunning photos.”

The COOLPIX S210 features Electronic VR Image Stabilization, which is designed to help produce sharper and clearer images, especially in lower lighting conditions or when capturing moving subjects. Users can also take advantage of extended light sensitivity settings as high as ISO 2000. Automatic sensitivity control is also included, which allows users to concentrate on a taking a photo while the camera selects the optimal ISO. To minimize blur, the S210 comes with a High-Sensitivity mode that automatically selects the optimal light sensitivity. The COOLPIX S210 utilizes Nikon’s innovative EXPEED image processing system for enhanced noise reduction and improved the signal-to-noise (S/N) ratio.

The COOLPIX S210 comes with a bright, high resolution 2.5-inch LCD monitor with a wide 170-degree horizontal and vertical viewing angle. The LCD monitor has an anti-reflective coating, easing the composition of photos even in direct sunlight, and an acrylic panel that prevents scratches and fingerprints. The S210 also boasts improved menu displays, as well as revised menu icons that will make framing photos easier than ever before.

Like all cameras in the COOLPIX line, the S210 boasts user-friendly imaging innovations designed to make the photo-taking process fun and easy. These technologies, referred to as Nikon In-Camera Innovations, include In-Camera Red-Eye Fix, D-Lighting, and Face Priority AF*. In-Camera Red-Eye Fix automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive backlight or insufficient flash in images, and Nikon’s enhanced Face-Priority AF automatically finds and focuses on up to 12 people’s faces within one frame, ensuring clear, crisp portraits.

The COOLPIX S210 comes bundled with Nikon’s exclusive COOLPIX Software Suite for organizing, editing and sharing photos. The S210 is SDHC compatible and utilizes the Nikon’s ultra-compact EN-EL10 rechargeable Li-ion battery. The S210 will be available in a selection of colors such as plum, graphite black, cool blue, and brushed bronze.

The COOLPIX S210 will be available nationwide in March 2008 at an MSRP of $179.95**. For more information about the S210 and other COOLPIX cameras, please visit www.nikonusa.com.

*Face-recognition capability may be limited in some shooting conditions.
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com