FUJIFILM UNVEILS ADVANCED NEW LONG ZOOM DIGITAL CAMERA – THE FINEPIX HS10
Boasts 30x Optical Zoom Lens With Manual Zoom Mechanism, High-Speed Shooting and Full 1080p HD Movie Capture
Valhalla, NY, February 2, 2010 - FUJIFILM North America Corporation today announced its most impressive line of high speed, high performance D-SLR-styled digital cameras with the introduction of the Fujifilm FinePix HS10. Serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable unit.
“Utilizing Back Side Illuminated CMOS sensor technology capture married to class-leading Fujinon optical design, the FinePix HS10′s unique mix of advanced technologies brings several new features designed to make achieving professional-looking pictures easier than ever to the FinePix range,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “and all the while maintaining Fujifilm’s legendary image quality and low-light shooting performance.”
Powerful Lens
With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10′s built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.
The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.
The class-leading Fujinon 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range. Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe. Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon.
Triple Image Stabilization
Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.
High Speed, High Definition
Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you’re shooting stills or movie clips, the FinePix HS10′s cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.
While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting* at the maximum 10-MegaPixel setting. The FinePix HS10′s unique Best Frame Capture Mode means users don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to seven shots captured before the shutter button is released.
The FinePix HS10 also features a full HD movie mode (1080i) with stereo sound, and the camera’s mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.
*10 fps up to 7 shots
Advanced Modes, Limitless Expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.
- Motion Panorama Mode
Captures an ultra-wide panoramic view in a single sweeping shot. As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in-camera to produce a seamless panorama. - Motion Remover Mode
Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image** where anything moving in the scene is removed. - Multi-Motion Capture Mode
Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply-captured views of the subject motion. - Multi-Frame Image Stabilization
Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable ‘Pro Low Light’ mode, first seen on the FinePix S200EXR and F70EXR, which combines several exposures into a single image for ultra-low noise output in low light.
** M or S resolution output image
Low Light Performance
Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10′s BSI-CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.
The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10′s 30x optical zoom, or when attempting to capture fast-moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.
A True Photographer’s Camera
As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode – and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.
The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.
The FinePix HS10 also offers these additional features:
- 3.0″ High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0″ LCD and Electronic View Finder. To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.
- Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
- Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.
The FinePix HS10 will be available in March 2010 at a retail price of $499.95.
Fujifilm FinePix HS10 Preview Video >>
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#1) I’m looking at this one :
and that’s a start : of all the gear that is flooding us in this age of consumer-ism, I for one am really picky.
There has to be a catch… Yes? No?
We’ll all have to wait and see.
If the IMAGE QUALITY is ‘Good’ ( ‘Decent’ on another scale ), then this could be really interesting.
#2) Let me immediately start shouting about what it’s NOT got :
- that’s a lot easier than chewing on the overwhelming list of features that it HAS got, since it’s got just about everything.
Just about…
I’m a sound-technician, and OF COURSE there ought to be
—>>> a connector for external microphone ! And – while we’re at it – make that a combined MIC/LINE input, and I’ll go extatic ! =D
Specs tell that the built-in flash has a reach of ~ 3 m. Standard for a puny built-in. But for versatility, you really want
—>>> a hot shoe external Flash connector. Really.
That’s two gripes, looking at the otherwise tempting spec-sheet. Maybe the LCD resolution (230 k) is a bit of a dissapointment – be it swivelling or not : these days even some compacts boast the double (460 k) , and I hear even an ultra-compact on the way with double THAT = 960 k resolution screen ( Yikes ! ).
– - – -
Bat in the end: it’s most IMPORTANT THAT IT TAKES GOOD PICTURES. Period.
I’m blushing . . . . . . . .
When I lift up mine eyes… from the spec-sheet, and look at the image,
it shure’s got a hot-shoe for external Flash.
I apologize.
Squeeze, don’t jerk !
I’ll try and remember that.
Yeah, image quality is everything — unless it isn’t to you, that is. Hard to pass up the opportunity for a discount DSLR that has everything over trying to collect several lenses to go with a real DSLR (for which the body will cost over $500 by itself), so I’ll be watching for the first reviews to see some real ISO photo evaluations. I’m also wondering about how well the low light features really work. I suspect it will be good, but will it be good enough? With a DSLR you can get a faster lens; with a bridge camera it either works or doesn’t. Then there’s the question of using CMOS instead of Super CCD technology, not to mention a new, untested modification to CMOS. Will it still give me that wonderful FUJI color even in low light?
errr i predict image quality will be comparable to that of a \discount\ DSLR overloaded with features
errr i predict image quality will be comparable to that of a “discount” DSLR overloaded with features
I’m sure you’re right, Dave. But you couldn’t get a digital SLR with a lens and features like this for anywhere near that $499 price tag. Plus, not everyone wants the responsibilty of a true DSLR. I think these bridge superzoom cameras have a legitimate place in the digital camera spectrum. And right now, I think this is the most interesting superzoom on the market.
I would have to agree John, most people buying DSLR’s at the lower end of the market, think that it will help them take better photos, and there’s no disputing, they do take crisper pictures, but they are limited then by there lens choice, and would be better off learning more about how to take better photos with a lesser camera first!
Most in reality, never need the quality of a DSLR, or can afford the full kit, and a bridge camera is the next best thing, as an avid traveler, I find they are perfect, one single medium sized unit, with a large manual zoom lens, which is fixed to keep dust off the sensor, all the extras needed are spare batteries!
If the HS10 is half the camera it looks on paper, and takes better pictures than my trusty Minolta A200, then I’m sold!!
When it will available in india and whats a price?
It sure looks good for me……. It’s good to have cameras with large zoom and especially for the likes of us who don’t actually know how to operate a DSLR fully.
i have read a lot about this camera and have finally decided to have one. although i know i needed an slr. still it is the one you can carry every where with you. fuji also writes about hd still pictures lets experience ourselves and see the difference.
excellent Bridge Camera with a DSLR feel n awesome Monster Ultra Zoom…