2010 Panasonic Lumix Digital Cameras Pricing

PANASONIC ANNOUNCES PRICING FOR 2010 LUMIX DIGITAL CAMERAS, FOCUSING ON STYLE, FUNCTION AND CONVENIENCE

SECAUCUS, NJ (January 25, 2010) – Panasonic today announced pricing for its new line of LUMIX digital cameras, which include the LUMIX FH-, FP- and F- Series – all which will be available in mid-February.

The LUMIX FH-Series including the FH1, FH3 and FH20 are all slim, pocket-size models that pack a powerful 28mm wide-angle lens. All of these models also record High Definition video and feature Panasonic’s hallmark, iA (Intelligent Auto) mode, a suite of technologies that engage automatically – with no setting changes needed by the user. The LUMIX FH1 will be available for a suggested retail price of $159.95, the LUMIX FH3 for $179.95 and the LUMIX FH20 for $199.95.

The FP-Series, featuring the LUMIX FP1 and the LUMIX FP3, have a 4x optical zoom with a folded optics design, making the camera design stylish and sleek. The series highlights a newly-adopted lens cover which protects the lens and also serves as the camera’s power switch. The FP3 features an intuitive 3.0” touch-screen LCD for easy-to-use operation. New to the FP-Series is High Definition (HD) video recording capability allowing for both beautiful still and motion images. The FP1 will be available for $149.95 and the FP3 for $229.95.

In the LUMIX F-Series, the LUMIX F3 and LUMIX F2 have been designed with simplicity, style and performance in mind. Both models record High Definition video and are equipped with 28mm wide angle lenses and an Extra Optical Zoom function to extend zoom power from 4x to 7.8x. Both models also feature Intelligent ISO Control, which prevents the blurring of a moving subject; Face Detection, which helps to clearly capture registered faces; and Intelligent Scene Selector, which automatically selects one of six scene modes that best fits the shooting situation. The LUMIX F3 will be available for $129.95 and the LUMIX F2 for $109.95.

For more information on all Panasonic LUMIX digital camera models, please visit www.panasonic.com/lumix.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

Lumix FH1
Panasonic Lumix FH1