Size and weight.
Sharp!
Color.
Bokeh is nice, but I've been spoiled by the beercan (Minolta 70-210 f/4).

It's KM stock, so not too many new ones left out there.

After doing some laborous research, I found the KM 28-75 f/2.8 the most reliable A-mount lens in this range. Not to mention bang for the buck. This is a fast 2.8 constant aperature zoom, it is a 'D' lens for ADI flash, and has the fancy circular aperature blades.

This lens has a great size, weight, and feel to it. AF operation is extrememely fast and relatively quiet. Sharpness is top notch, color is superb. Just absolutely top notch all around from aesthetic to performance.

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Similar Products Used:

Minolta 70-210 f/4 (the king of bokeh).
Minolta 50mm f/1.4
Minolta 75-300 f/4.-5.6
Sony 18-70 f/3.5-5.6
Tamron 24-135 f/3.5-5.6
Canon 16-35 f/?
Canon 24-105 f/4 IS
Canon 70-200 f/2.8
Canon 70-200 f/2.8 IS