PRICE!!
Soft , even light
Lightweight in spite of the shape.

Slow (3 seconds) recharge time.

Sometimes, manufacturers make a product and then search for a reason for consumers to use it. Not here. The FP-38 is a solution to a problem . I wanted a flash for portraits that would give soft lighting, and here it is. It's not for everyone, since it has no manual controls, and it requires a pc synch. You'll have to make adjustments with your camera, so auto everythings won't work here. The light is just what I've been looking for, and the price is unbeatable. I first used this in a model shoot with a photography club, and after my fellow club members asked me what it was, theyh were shocked when I told them the price. I'm not sure, but I may have caused a line to form at Adorama!

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Light weight.
Even lighting
Price ( I should have had my receipt as proof!)

Bulky compared to regular flashes. Some people may feel a little off balance.
Not as powerful as most other flashes (guide number 38 in feet)
No power adjustment (not a problem for me, but some people cringe at the thought of manual exposure)

I joined the New York Pin-Up group last year, and ever since I've been worried about the harshness of my shoe-mounted flash for portraits. I've tried diffusers but the coverage was uneven. I tried the FP-38 at our latest shoot, at Coney Island, and what can I say? Sometimes a company makes a product for a specific need, and nails it! My fellow clubmembers looked at the flash on my hotshoe and asked what is it? When I told them the price, they looked at their $200-500 flashes and shook their heads. The light provided by this flash is just what is promised. Soft, even, and very flattering. The models loved it, and there may be a line of photographers at Adorama waiting to pick one up. Did I mention that it can be used as a slave?

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