DESCRIPTION

When Adobe After Effects software stepped on the scene in 1993, it sparked new business and creative opportunities in video and film. This innovative program introduced the first professional-quality compositing, 2D animation, and visual effects tools for the desktop. Established design and effects facilities, including broad-cast television stations, motion picture production studios, and post-production houses, could suddenly afford to give desktop studios to all of their creators, freeing them to experiment with ideas more easily and cost effectively. And, equally as important, a new range of people-independent producers, multimedia authors, graphic designers, business video professionals, and eventually Web designers-could afford to own powerful, precise production tools that let them create professional motion graphics and visual effects. Adobe After Effects transformed the business of motion graphics and visual effects and won an immediate following. It secured the devotion o...