PLR establishes a happy relationship between the writer and the publisher. Information is always in demand. The writer can make a living writing good articles while the publisher draws visitors to his site, read the material presented and ultimately buy. Depending on the rights the publisher pays, the author’s bio at the end of the article helps give the author more exposure to any business he may be running.

Simply put, those who write articles, ebooks, audio and video can give away, sell some or all of their rights to those who need content for their newsletters, blogs or websites. Since content is king and search engines give more prominence to sites that have useful content, many a webmaster would be willing to pay ghostwriters to write content or buy that content from web authors.
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